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Marketing Savvy Hello Everybody, Summer slows things down - for the most part. The Internet is no exception. While there's still an increase of new Internet users, all of them seem to be spending less time on line. Take this opportunity to get off the computer and get out there in the sunshine. :-) Thanks to Paul Lawler, http://www.net-results.net/, for his comments regarding last week's electronic signature topic. As he puts it, "...would you really trust an electronic signature?" Good point Paul. I think that technology will take a while to establish the needed comfort level for the general public to start using them. Now...on to the news. ********************************************************************************
This is an excellent article submitted by Avery Russell, a multimedia expert. We're working together on a site right now. The client, like many of my clients, decided on a "splash" entry page. This type of page is not good for search engines - unless you know some of the tricks to get around it. Since we do know the tricks, we'll split the page up into multiple images and then add "text" to each of the images. Replacing the text that you would find on a site that does not have a "splash" entry page. We can still get a great design and make the search engines happy too. :-) This is an excellent article and it critiques one site in particular, so that it is easy to understand what went wrong with that site. http://www.inc.com/articles/details/1,,ART19567,00.html ******************************************************
Thanks to Joni McCormick, http://www.penmarketing.com/, for this link to some interesting statistics. It looks like Internet Explorer is way ahead of the pack with 51% using Internet Explorer version 5.0. Netscape is down to a total of 17% of users that go to this tracking site. I'm pleased to see that 1/3 of their users have 16 million color capability on their computers. That means that they can see that beautiful shade of aqua instead of seeing a yucky shade of gray. It also looks like more and more people are using larger computer screens. These stats indicated that 56% of users are at 800X600 resolution. Hmmm... maybe we can start moving to creating websites for those larger screens pretty soon. http://www.w3schools.com/browsers/default.asp ********************************************************
Notwithstanding some prominent Internet failures recently, ecommerce is up 75% over last year. It's up 157 percent over 1998. CyberAtlas has more information on the growth and the statistics are provided by the Gartner Group. http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_408451,00.html ********************************************************
ToySmart went under and filed for bankruptcy. While it was on the Internet, it used eTrust for it's Privacy Policy and agreed NOT to sell the customer information it collected from the web site. Now they are in bankruptcy court and this information is viewed as an asset. They've been told to sell this consumer information. eTrust is filing a lawsuit to try to prevent this because it would violate the agreement that ToySmart had with its consumers that visited the site. What do you think? http://www.computerworld.com/cwi/story/0,1199,NAV47_STO46729,00.html?pm ********************************************************
I've stayed away from this battle, but it's an important one and you should be aware of what's going on. In the past, you've gone to the store and purchased a CD. Maybe you didn't like all the songs on the CD, but you bought it for the single and a few other songs. Now, you can go to Napster's site, http://www.napster.com/, and people that visit it have created music files of their favorite songs on their CDs. You can then go to their site and other sites to download the songs for FREE. Or, you can download only your favorites from a particular artist and combine then on your on CD by using your CDROM. Finally, you can mix and match artists - it's really up to you. Basically, you create your own CDs and they contain your favorite songs. Obviously, this is great for the consumer, however, why would people buy CDs in stores if they can create their own customized mixes for FREE on the Internet? Hmmm... now you see the dilemma for the music industry. They can't profit from this new thing called Napster - and other companies that do the same thing. So, what to do? Sue Napster and make them stop letting people share their music from their personal CDs. That's what the music industry is doing now. Who will win? I have no idea. Will this stop the technology? Of course not. It will just go underground. Jesse Berst has decided that this should be a wake up call for the music industry and that they should "accept" that the technology is here and that they will have to change the way they distribute CDs in the future. http://www.zdnet.com/anchordesk/stories/story/0,10738,2598542,00.html ********************************************************
While we do the search engine registration and you've added your web site address to your business cards, this might not be enough. If you are concerned about the amount of traffic your site is receiving - or lack of traffic - you might want to do some more things. Unfortunately, they aren't free and most of them require a "time investment" if you do it yourself, but these suggestions provided by Dr. Wilson are "tried and true". http://wilsonweb.com/articles/checklist.htm ************************************************************************ “...you don't get to choose
how you're going to die, or when. You can only decide how you're going to
live. Now!” --Joan Baez ************************************************************************ ©1997-2000 CreativeWriting.com, LLC |
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