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Marketing Savvy Hello Everybody, The last two issues have focused on specifics topics, but
while that was going on, there has been a whole lot happening in the Internet
world of news. Let’s get caught
up on “who’s doing what” in this fast paced business world. ********************************************************************* ++Quality Test CyberAtlas is checking the Top 25 sites and seeing how they
rate on quality. They are checking
for fast loading sites (20 seconds or under on 28.8 connection), broken links,
and missing page titles. See how
your favorite site faired. Yahoo
wasn’t at the top of this list. http://cyberatlas.internet.com/big_picture/article/0,1323,5871_304481,00.html ********************************************************************* ++Banner Ads – The Cost Sometimes you buy banner ads, spend several hundred dollars,
and still not feel like you’ve gotten any new business.
FlyCast is a banner advertising company that only charges you when
someone clicks on your banner to go to your site.
At least you know someone went to your site when you pay the money.
Of course, there’s no guarantee that they’ll “buy” once they are
there, but it’s better than a shot in the dark.
Is it worth paying 40 cents for every click?
For some companies it does provide some reassurance. http://www.flycast.com/advertisers/cpcnet/index.cfm?sub=med&content=mediakit ********************************************************************** ++Top 50 sites for January and February It shows that we quit spending money during these months and
had more “free fun” on the Internet. A
couple of “game” sites moved up and a porn site appeared. ;-)
It looks like eBay was one of the few ecommerce sites to hang
on to a Top 50 site. Ironically,
news sites took the place of shopping sites. Travel sites didn’t make it into the Top 50, but one or two
will appear as spring arrives.
http://cyberatlas.internet.com/big_picture/traffic_patterns/article/ *********************************************************************** ++Headlines Credit Card Numbers stolen from security hole (We have the
“patch”, so don’t worry about your sites) http://www.computerworld.com/home/print.nsf/CWFlash/000310F582 Bill Gates, Video Games and your living room The Smart Way to Build an Internet Company http://www.business2.com/articles/2000/03/content/cover-story.html Email me the money – New way to pay on the Internet http://www.computerworld.com/home/print.nsf/CWFlash/000308F4C6 Jesse Berst says we should sue AOL and get it over with http://www.zdnet.com/anchordesk/story/story_4467.html *********************************************************************** ++Buying Cars and the Internet It seems that 46% of car purchasers used the Internet to
research their purchase choice BEFORE ever going to the dealership.
Hope your web site makes a good impression because that’s a whole lot
of people and the number is rising. http://www.nua.ie/surveys/analysis/weekly_editorial.html *********************************************************************** “The difference between a successful person and others is
not a lack of strength, not a lack of knowledge, but rather in a lack of
will.” --Vincent T. Lombardi ************************************************************************ ©1997-2000 CreativeWriting.com, LLC |
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