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Marketing Savvy
CreativeWriting.com, LLC
March 24, 2000
Hello Everybody,
It looks like consumers are starting to spend money again.
Orders on client’s web sites are starting to come back and that’s
good to see. :-) This reflects over all Internet trends.
Now, on to the news.
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++Buy Beauty Online
It seems that it was a $25 billion dollars sales generator
last year on the Internet. Buying
beauty products is easier online. Why?
According to this report 75% of consumers said it was because they could
shop any time. A whopping 54% said
it was because the products were delivered.
Convenience really does seem to be key to some sales.
Read the full article for more reasons why people bought beauty products
online.
http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_324871,00.html
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++Top 50 Sites for February, 2000
Is it any surprise that Quicken, the Turbo Tax company, made
it to the Top 50 this month? You’ve
got to love tax time. :-) In the
meantime, some “etailers” made it back on to the list this month.
This confirms that the sales on our sites are increasing along with a
general increase of purchases on the Internet as a whole.
http://cyberatlas.internet.com/big_picture/traffic_patterns/article/
0,1323,5931_325651,00.html
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++Bill Gates to settle with Feds
After all the work, time and effort to catch Bill Gates
squelching competition, he may get off with just a reprimand. All that talk about restructuring, breaking up the company
and other punishments, may have been just that – talk. A settlement is near.
http://www.zdnet.com/anchordesk/story/story_4608.html
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++Suing Spammers
If you receive spam, you can ask to be taken off their list.
If they don’t do it, you can sue them for $500 for each email sent
subsequent to your request. This
bill just passed the House. It
includes other provisions, but maybe this type of fine could do the trick.
In addition, people can no longer use the email addresses
collected from domain registrations to send out spam. That would be great because those emails are collected daily
and sold. We’ve all gotten spam
as a result of simply owning a domain name.
Read the full article to see how you can stop spam and
definitely read it if you plan to buy a list of email addresses and send out
email advertisements.
http://www.computerworld.com/home/print.nsf/CWFlash/000323CD6A
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++Search Engines – Got $25?
GoTo.com has a new plan.
Pay $25 and they will “drive” targeted traffic to your site.
Want more traffic? Then bid higher and your listing will go higher in their
search results. You get to pick the
keywords and appear on that particular search results page.
For the full plan, check out their informational page on this
“pay for listing” process.
http://www.goto.com/d/advertisers/p/generic/?o=Q2&Promo=wils_2.00
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“Genius is one percent inspiration and ninety-nine percent
perspiration.”
--Thomas Alva Edison
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