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Marketing Savvy
CreativeWriting.com, LLC
April 7, 2000
Hello Everybody,
Two things are “hot” this
week, one in Hawaii and one for the rest of the world.
In Hawaii, the SkyBiz MLM is
being pushed hard. People are
saying that they are making $15,000 a month selling these web pages.
Others are showing bank accounts where they’ve made more money than
they could ever make in their lives. :-) Much
like the top-level folks at Mary Kay and Amway, they probably do have the money
in their accounts.
One client and I did some
number crunching and figured out that if you sold 75 of these web sites, which
cost $200 to start, then you could make $15,000 a month.
Of course, that revenue is NOT ongoing and you have to sell another 75 of
them to make the same amount the next month.
Assuming that you have the time
and the customers that are gullible enough to buy something they can get for
free, then go for it. :-) It will
cost you $200 to get in on the deal and then you simply have to sell a whole
bunch more for the same $200. Since
you cannot buy from the company directly, you do have to find one of these
individuals that is flashing their bank statement at you.
Then sign up. Then start
flashing your bank statements at others.
I wrote about this in depth in
a previous newsletter. If you’ve
misplaced yours, I just put it online at:
http://www.creativewriting.com/ms030400.htm
The really big news this week
involved Microsoft and the fact that the case did NOT settle after all.
Most folks (industry pundits) felt that it would settle and Microsoft
would get off with a slap on the wrist for being a monopoly.
Not so.
They were found guilty of anti-trust violations and they are a monopoly.
Now on to the remedy hearing (punishment phase), set for May 24th.
Computer World has consolidated several resource links, including the
entire opinion by U.S. District Court Judge Thomas Penfield Jackson.
http://www.computerworld.com/home/print.nsf/CWFlash/000405D24E
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++Quicken does great business
online
I recently purchased my copy of
Turbo Tax online and participated in BizRate’s evaluation of my experience.
In return, they showed me the satisfaction ratings of all other customers
to the online store. I wasn’t
surprised to see that they rated very highly.
What did interest me was the
number of customers that had rated the store.
There were 98,934. That’s
a whole lot of people. Assuming
they all purchased the lowest price item in the store $29.95, (I know I didn’t
:-), they have made upwards of $2,963,073.30 in sales from the web site. Hmmm… at least their web site has been paid for. ;-)
Most companies are saying that
they sell only 4% of their product via the web and the rest is from regular
stores. This is probably true.
While 98,000 sales sounds like a whole lot to you and I, it’s probably
a drop in the bucket of what they actually sell.
http://www.bizrate.com/merchant/reports/index.xpml?mid=19159
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++Netscape 6.0 is previewed
On the heals of Microsoft’s
problems, Netscape’s new owner, AOL, recently released the Preview version of
the long awaited Netscape 6.0. This
version promises to fix all the “glitches” of the previous version being
used and is supposedly more “design friendly” for web designers.
(One can only hope so. :-) I
haven’t done so yet, but if you’re interested it’s available for
downloading now.
http://www.computerworld.com/home/print.nsf/CWFlash/000405D25A
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++Can Someone Steal Your Online
Business Idea?
Dr. Ralf F. Wilson has been
consulting on the Internet for years now and has started a newsletter called,
Dr. eBiz. Each week he responds to
questions sent in from readers. This
week, the business person is concerned that when they launch their new online
business, that others will rush to copy it.
Can it be protected? Read
the full answer to find out.
http://doctorebiz.com/current/current.htm
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++Selling Domain Names is a
“Hot” and profitable business
The domain name, business.com
cost 7.5 million. Somebody actually
paid that amount. Read about more
price tags on other domains and how this business is taking off for many.
Why are domain names so important? If
you don’t know, read the full article.
http://www.zdnet.com/smallbusiness/stories/general/0,5821,2453076,00.html
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++One Billion Email Accounts by
2001
This article doesn’t mention
it, but I had read where email accounts would surpass the number of telephones
in 2001 and become the leading form of communication.
What it took the telephone 50 years to do has happened on the Internet in
less than 8 years. Can anyone say
“warp speed”? :-)
For more statistics about email
usage, companies providing email services and this form of communication that is
taking hold, read the whole article.
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905355701&rel=true
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“A great pleasure in life is
doing what people say you cannot do.”
--Walter Gagehot
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