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Marketing Savvy Hello Everybody, Spring break is here and I plan
on making a “break” for it. I’ll
be out of town from Wednesday through Saturday of this week.
For all of you that are hard working souls and won’t be off, I’ll
think about you. :-) If you have an
emergency while I’m gone, it will be taken care of – just send an email. If it isn’t an emergency, I’ll work on it when I get
back. Speaking of spring, it’s time
to clean house. I’ve been doing
that on CreativeWriting’s site and you’ll see a fresh new look in the next
couple of weeks. You’ll hear more
about that and the growth of CreativeWriting.com next week. This newsletter will also go
through some changes. I originally
started this in 1997 as a way to keep in touch with existing clients about their
accounts and to keep everyone abreast of Internet business issues.
Since that time, it has grown dramatically and there are many people
receiving this newsletter that aren’t clients, but simply enjoying
“overview” of the Internet news. As
such, this newsletter will be open to the public, from the new web site and will
be submitted using software that allows me to handle the increasing volume of
subscribers. If there is news specific to
account holders of CreativeWriting.com, you’ll receive that information in a
separate email specifically for clients. Next
week you’ll hear what steps you’ll need to take to continue receiving this
newsletter. Whew! There are a lot of changes happening with CreativeWriting.com and with the rest of the Internet world. Now, on with the news. ********************************************************************* ++Advertising Banners Joni McCormick is a graphic
designer for CreativeWriting.com. While
I still do most of the graphic design, Joni has stepped in and has created some
beautiful images. Her talent
doesn’t stop at making pretty pictures; she has provided this valuable link
for anyone who doesn’t understand banner advertising.
This site explains the rates, the file sizes, CTRs or click thru rates
and more! It’s in plain English
and will help anyone who needs a 101 course on advertising banners. To see some of Joni’s 3D
work, her specialty as far as I’m concerned, take a look at this gallery page.
You’ll hear more about Joni next week. http://www.camelotc.com/mannygallery.html ********************************************************************* ++The Dot Com Sky is Falling The larger analysts are
predicting that the party is over in the dot com world and that many online
businesses will fail in the next two years.
Ironically, this is the type of thing that happened in the auto industry
years ago. When the automobile first came out, there were approximately
500+ companies that were out to make those wonderful things called cars.
As time progressed, only the strong survived.
They bought out competitors and there was a consolidation process.
For those not bought out, they simply dried up. Analysts are predicting the
same thing for the online world. Is
your business on the list? Read the
details in this report by Cyber Atlas. http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_338771,00.html ********************************************************************** ++50 Top E-tailers Despite the doom and gloom
predictions of Forrester Research and others, here’s a list of the top 50
online stores. CDNow is on the list
of potential failures, however, they are number 2 on the list of top selling
sites. Hmmm….
Maybe the doom and gloom predictions are like the one that Wired magazine
made back in 1997 when it said that the Internet would be dead in one year.
We know that didn’t happen. <giggle> http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_341031,00.html *********************************************************************** ++Competition causes Problems
for Microsoft Apparently, when Microsoft
engineers created the IIS 4 information server, the embedded a comment that
says, “Netscape engineers are weenies!”.
That comment doesn’t cause a problem, but the .dll file, where it
resides, has a hole that can be accessed if a web site is created in FrontPage
98. This means that if I created a
web site in FrontPage 98, I could access and change other people’s sites, on
the same server, that were also created in FrontPage 98. For those of you with FrontPage
web sites, you know that we’ve used FrontPage 2000 and there isn’t a problem
with this version. There’s
question about whether there is really a problem or not with FrontPage 98 and
Microsoft is investigating the situation. http://www.computerworld.com/home/print.nsf/CWFlash/000414D5E2 *********************************************************************** ++Netscape’s New Browser The reviews of the “beta”
release of version 6.0 are starting to show up. Unfortunately, this one wasn’t
good for Netscape. According to
this About.com guide, it’s too little, too late. http://businesssoft.about.com/compute/businesssoft/library/weekly/aa040600a.htm ************************************************************************ “The guy who invented the
first wheel was an idiot. The guy
who invented the other three, he was the genius.” --Sid Caesar ************************************************************************ ©1997-2000 CreativeWriting.com, LLC |
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