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Marketing Savvy Hello Everybody, This newsletter contains very important subscription information. You MUST take action if you want to continue to receive Marketing Savvy! This is the last issue you will receive unless you follow the instructions below. The Marketing Savvy Newsletter will now be sent out by a better software program provided by Bravenet Web Services. Please go to the following link and type your email address into the box on the page. You will receive a confirmation email. http://www.creativewriting.com/newsletters.htm While you are at the site, take a look around and enjoy the new design. Hopefully, this design will make it easier for clients to find the information they need. The newsletter was originally available only to clients of CreativeWriting.com. Over the years, many individuals have asked if they could receive the newsletter also. I've been manually adding people over the years and the number of subscribers has gotten to the point that I needed to move to a more automated system to speed up the process of sending it out. It will now be available to the general public and anyone who wishes to receive it can do so by coming to the site and signing up. Now...on to the news. ********************************************************************************
Jakob Neilsen features the many new browser types that are coming out that give the user more control when viewing web pages: http://www.useit.com/alertbox/20000430.html The one that I found most fascinating was the Yahoo FinanceVision. Apparently, there is a window for a guest speaker video, an area where you can type in questions for the guest speaker, links to web pages so that you can surf while you hear and watch the guest speaker. Yahoo touts that you'll even be able to buy stocks as you watch the guest speaker. While Neilsen seemed to like it, I suspect that it might be a little overwhelming to have all of that going on at one time. Check it out for yourself in his article's screen shot or visit Yahoo's site and download a free copy: http://financevision.yahoo.com/ ******************************************************
Still haven't installed Windows 2000? Well Microsoft isn't waiting around and has already developed the next version, the Windows Millennium Edition, called ME. According to About.com guide, Ed Bott, they've removed the DOS prompt from this version. Why? Who knows, but some people still rely on the DOS prompt and are very upset that it's "disappeared" from the next version of Windows. http://windows.about.com/compute/windows/library/weekly/aa041900a.htm ********************************************************
Firewalls are mysterious, confusing and not everyone understands what they do. Previously, they were so expensive that they were only sold to the largest corporations. However, if you are using cable or DSL access on your home or small business computer, it has an open connection to the Internet - all the time - unless the computer is turned off. This means that people can use their computers to get into yours and get information from your computer. This is NOT good if all of your business information sits on that computer. What you need is a firewall. As the name indicates, it is a "wall" or software program that sits on your computer and doesn't allow anyone else to access it. These software programs no longer costs thousands of dollars and are affordable - even for the home user. Several subscribers to this newsletter have offered their recommendations and I provide them as an option for securing your computer. If you do not understand firewalls, you can get a great deal of "plain English" explanation at the following site that was suggested by Steve Crain of A Prompt Computer Service Corporation: Shields UP! I used it to test my own computer and was pleased that it is so secure. However, your results may differ. The test is free. Paul Lawler of Net Results, has provided this alternative from Zone Labs: It is also economical and is being used by thousands of people to protect their computers. For a detailed explanation, with pictures, about firewalls, About.com Guide, Jim Williams, gives you the low down on Internet Security and what it means for small businesses, as well as the larger corporations: http://netsecurity.about.com/compute/netsecurity/library/weekly/aa022900a.htm ********************************************************
The word is out that people do come back for coupons and other "loyalty" enticements, but more important than these loyalty programs were: 1. Easy returns (40%) I try to stress the last one to small business clients. They want to put up a very small amount of their existing inventory, but putting up more product on the web site, increases the chance that your consumer will come back. This one step will do more than offering specials, coupons and other incentives. An excellent article with more detail can be found on Jupiter Communication's web site: http://jup.com/company/pressrelease.jsp?doc=pr000428 ********************************************************
This article by ComputerWorld details the specifics of the DOJ recommendation to split up Microsoft into two companies. It is expected that Microsoft will appeal, but if you want the case as it stands now, it's a great overview. http://www.computerworld.com/home/print.nsf/CWFlash/000428ms ********************************************************
There used to be a rule that you had to be a network to register a .net domain name. There also used to be a rule that you had to be a non-profit organization to register a .org domain name. This is no longer true. ANYONE can register .com, .net or .org for their commercial business. Networksolutions is even suggesting that you buy all three versions of your domain name so that you can own them all. Is this really necessary or is it only a ploy on the part of Networksolutions to scare domain name owners into purchasing 3 names instead of 1? What do you think? Let me know and I'll post a summary of the opinions in next week's newsletter. http://www.networksolutions.com/help/general.html#name6 ************************************************************************ “Common sense is instinct,
and enough of it is genius.” --George Bernard Shaw ************************************************************************ ©1997-2000 CreativeWriting.com, LLC |
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