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Marketing Savvy Hello Everybody, It's great to be on vacation, but it is wonderful to get back home. We were in Idaho and the fires were plentiful. It was sad to see so much of that wonderful country in black. We weren't able to go white water rafting - the drought - however, we did manage some hikes and the mountains were beautiful. I hope everyone had a relaxing week. :-) Now...on to the news. ********************************************************************************
Apparently credit card fraud, online, is 12 times higher than "brick and mortar" merchants. Visa is trying to stop this by requiring new guidelines that will be phased in over a one year period. Everyone who accepts credit cards online should read this article. More details will follow as Visa sets out a specific plan. http://www.computerworld.com/cwi/story/0,1199,NAV47_STO48487,00.html?pm ******************************************************
Will anyone ever knock Yahoo out of the top slot? It looks like AOL is getting close. Again, we're not seeing a whole lot of ecommerce sites, with the exception of eBay. It looks like people are still on the Internet just for fun right now. We'll see a change in September, but till then, everybody is playing games and sending e-cards. :-) http://cyberatlas.internet.com/big_picture/traffic_patterns/article/0,,5931 ********************************************************
The Small Business Administration is helping to level the playing field when it comes to ecommerce. They've announced 6 new online training classes. Jerry Lawson, an attorney who works with SBA, sent me a memo stating that the SBA is expediting loans to small businesses that are in or want to have an ecommerce business. It looks like you'll need to call 1-800-U-ASK-SBA to find out more. http://www.sba.gov/news/current00/00-66.html ********************************************************
There are now more women online than men - just barely, but I remember a time when this wasn't the case. So what do women want when they are on the web? Jesse Berst believes he has the answers. With time at a premium, it only makes sense that women can have more time with families and other activities they enjoy - if they can buy and learn on the web faster than driving to the store or the library. http://www.zdnet.com/anchordesk/stories/story/0,10738,2613748,00.html ********************************************************
You can't afford television ads or even print ads - how about a cheaper alternative. That's what Priceline.com did when it first opened its doors on the Web. According to the Business 2.0 article, they bombarded the airways and it paid off better than fewer television ads and only a few print ads. Since radio is economical - compared to other mediums, maybe it's the best kept secret of Dot Com marketing. http://www.business2.com/content/channels/marketing/2000/07/25/15113 ********************************************************
A free resource for Press Releases, instilling confidence in online customers and another stab at what it takes to get to the top of the search engines. It's either time or money. http://www.doctorebiz.com/v2/000809.htm ************************************************************************ “If you can't change your
fate, change your attitude.” --Amy Tan (1952) ************************************************************************ ©1997-2000 CreativeWriting.com, LLC |
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