Marketing Savvy
CreativeWriting.com, LLC
September 22, 2000  

Hello Everybody,

For those of you that host your sites on CreativeWriting.com's servers, you know that the past month has been very busy with the server move.  However, we're done and the new server is humming along beautifully.  The new email program works like a charm and overall, it was definitely worth the dollar and time investment it took to get us all on the latest server with the latest technology. 

For 98% of the clients, they didn't even realize this server move happened.  For the other 2%... thanks for your patience.  Everybody loves to move into their "new house", but packing and unpacking all those boxes sure is hard work.

We lived through it. :-)  That's over now and we're back on schedule with regular site updates and the whole works.

Now...on to the news.

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++Picking on Microsoft

We love the hate Microsoft.  We use their products, successfully, but we complain during the whole process.  Why?  Jesse Berst says that it's our "duty" to keep them in line.  For a "tongue in cheek" look at what Microsoft does "right" and what they do "wrong", read the entire article. 

http://www.zdnet.com/anchordesk/stories/story/0,10738,2631094,00.html

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++Networking Home Computers - Sharing Internet Access

So you paid for the DSL line and/or that high speed cable connection.  However, when you ask these vendors if you can use that connection on all your home computers they "disclaim" knowledge of how this is done - or simply won't help you network your computers together.  

In addition, you are vaguely aware that there are security risks that revolve around having a "network" of computers.  You should secure your network - yes, even the one at home.

This article is "technical" in nature and will bore most folks, but for those that have a "technical" gene in their bodies and want to do it on their own, this article is a great "primer" for networking home computers to share Internet connections.  

Enjoy!

http://hotwired.lycos.com/webmonkey/00/39/index3a.html?tw=eg20000921

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++Scrambling for Success 

We've already seen many Dot Coms hit the dirt and fold.  It hasn't stopped and will continue to shake our world.  Tom Peters predicts that 90% of white collar jobs will disappear over the next 10 years and the Internet will change all business processes - as we know them.  Do you have the "guts" to survive this revolution?  Some pretty strong statements are made in this article - about the future of business and the Internet. 

http://www2.itworld.com/cma/ett_article_frame/0,2848,1_2610,00.html

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++Bank One trims the wings of WingSpan.com

Learn why this "online only" financial institution has decided that you still have to have "real world" banking locations.  There are a few of us that feel that the world is ready to go completely electronic.  Unfortunately, we're not in the majority and Bank One is facing that reality.  They will still be around for the minority, but will cut back spending on this "online only" bank. 

http://www.computerworld.com/cwi/story/0,1199,NAV47_STO50931,00.html?pm

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++Is the Internet just a "Snake Oil" sales job?

With people losing millions on the Internet, even Dr. Ebiz is attacked for selling an idea that "could be a pipe dream".  How does he defend the position that small businesses should "stick with it"?  As usual his answers hit home.  Hang in there.

http://www.doctorebiz.com/02/000920a.htm

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++Future Shock

This book was published in 1970 - and now we are living their original predictions.  Information overload, the inability to make viable decisions because technology is shifting so quickly, not teaching our children how to survive in the future, and more.  Author, Alvin Tofler, explains how he feels now and what we should do about our current predicament.

I'll warn you that the article is 6 pages and that some of the concepts "wax philosophical", but it is a superb read and introduces some ideas that explain how we got here and what we're doing now - that will affect our future and the future of our children.  

Society, business and technology - it's all mixed up right now.  We've been "reacting" to technology and it's time to get back to "solid business strategies, incorporating our new relationships with our customers".  Winning the technology race - does not always produce a winner.  Business 2.0 does it again in hitting the "heart of the matter".  

http://www.business2.com/content/magazine/indepth/2000/09/12/17758

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“Chance favors the prepared mind.”

--Louis Pasteur

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