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Marketing Savvy Hello Everybody, I hope everyone has a wonderful Thanksgiving. Enjoy the time off, the delicious food and the love of family. Now...on to the news. ********************************************************************************
Did you know that if you click on the logo, of a web site, that it takes you back to the home page? There's one other thing about "clicking" and the Internet... Did you know that you only have to click once on a link? There's no such thing as "double clicking" on the Internet. :-) ******************************************************
As you may or may not know, there's an organization that is responsible for determining how the domain names work and what they are. This organization is ICANN, Internet Corporation for Assigned Names and Numbers. The problem is that we're running out of .com names. There are 20 million names in use. To ease this burden, they reviewed 200 recommendations and approved 7 of them. Here's the list: .biz - for businesses The reason that they limited it to 7 choices is because they aren't sure how well this will go over. If it is successful, they'll introduce more domain name types in the future. Now, for the real question. Should you go out and buy a new one for your business? First of all, you won't be able to do this until early in 2001 because they aren't set up to create the new domain names yet. Second of all, if you already own your .com name you're ahead of the game. The first place people still go when looking up a web site is .com. Then they will try .net. Then they go for .org, especially if they are looking for a non-profit organization. If you are really worried, it doesn't hurt to own several versions of the same domain name and you can definitely do this. The reason this was done was to allow for more domain names to become available. So, if someone wanted creativewriting, but couldn't get it - because I own it - now they can get creativewriting with any or all of these new extensions. Will this hurt my business? There is that possibility, but I don't know that I'm going to go out and buy all these domain names. I still believe that everyone will go to the .com first. Now, if my business name was Pepsi, I might think about it. They have years of branding to protect. Even so, think of how defeating this would be. If everyone who owned a .com name bought all the versions of that name, then there would still be a shortage. The addition of domain name extension would not have solved the problem that it was intended to solve. They are on the right track with the aviation industry. This might be the way to go. Even though Boeing owns their .com, they should go out and get boeing.aero. People will get used to the industry extensions and know what extension to use. For businesses like the Washington Post, it isn't as clear. Are they a .com, plus a .info, plus a .biz? Who knows for sure. Maybe they would have to buy all of them. When deciding for your business, think of the business and your level of branding. Are any of the new domain name extensions important to your business? If so, then you should purchase it when they become available. If you're like me, then hold on tight to that .com name and keep it renewed... it's yours and it's valuable. http://computerworld.com/cwi/story/0,1199,NAV47_STO54113_NLTam,00.html ********************************************************
Now that we know how valuable our domain names are, we need to make sure that we never let a renewal pass us by. NetworkSolutions is making it easier. You can now renew for more than a 2 year period. Here's the break down: 1 year - $35.00 You can use the link below and your credit card to pay for your domain name for up to 10 years. If you can afford it and believe that your business will be around for any length of time, you should probably renew for as long of a period as you can. http://www.networksolutions.com/help/pay.html ********************************************************
We've all looked at our web sites on other computers and have been shocked to find that it doesn't look the same in all browsers. What works in Internet Explorer 4.0 doesn't work in Netscape 4.7. This should end - as soon as all Netscape users upgrade to version 6.0. Netscape has finally given up their proprietary tags and their new browser promises to adhere to the WWW3 standards. It will be equivalent to the Internet Explorer versions of 4.0 and 5.0. Thank goodness. For an in depth explanation of the technical specifics, Web Monkey has laid all the information out. http://hotwired.lycos.com/webmonkey/00/04/index1a.html?tw=eg20001117 ********************************************************
Shopping online for Christmas is slower than last year. However, many companies following Internet trends believe that we'll still exceed sales over last year. Most people will shop at the same sites that they went to last year - even if they had problems. Amazon.com will pick up more customers than Barnesandnoble.com, ebay.com and toysrus.com combined. Experts believe that the Presidential election has our focus and that the holiday shopping season won't start until after Thanksgiving. For many more statistics and predictions, read the full article from CyberAtlas. http://cyberatlas.internet.com/markets/retailing/article/0,,6061_511041,00.html ********************************************************
With all the Internet start ups, closing down, it only follows that there would be a group that would come in a "help" liquidate these businesses. Right or wrong, these groups are being dubbed as "Vulture" like because they swoop down, buy the business with very little money, break up the assets and sell for a profit. This Business 2.0 article explains how and why venture capitalists are willing to buy a "dying/dead" Internet company. http://www.business2.com/content/magazine/indepth/2000/10/30/21889 ************************************************************************ “The human race is divided
into two classes, those who go ahead and do something, and those who sit and
inquire, Why wasn't it done the other way?" --Oliver Wendell Holmes ************************************************************************ ©1997-2000 CreativeWriting.com, LLC |
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