Knowledge is necessary for a successful online business. You can't do it alone.  In addition, you'll want to learn from the mistakes of others - and not make those same mistakes yourself.  The newsletter contains:
  • Market Research - study the results of market research on the web and understand your consumers.
  • Site Architecture & Design - studying the Top 20 sites provides all of us with the type of site structure and organization that people enjoy and use. 
  • Effective Marketing - follow marketing via advertising banners, affiliate programs, reciprocal linking, opt-in email solicitations and find out which means is most effective for your business.

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The Internet Roundtable

The Internet Roundtable, published in cooperation with the Law Library Resource Xchange, is a continuing discussion of Internet marketing techniques for law firms by leading Internet experts. Learn what works and what doesn't.  While these articles are targeted to law firms, the information is applicable to all businesses and answer many questions that arise.  CreativeWriting.com, shares its knowledge and information each month.

The most current edition will usually be linked from the LLRX home page. Here are the archives:

  1. First Steps in Marketing Your Law Firm on the Internet

  2. Putting Your Best Foot Forward on the Internet

  3. Is a "bad" law firm Web page better than no Web page at all?

  4. Basic Elements of a Simple Law Firm Web Site (Part  Two of Two Parts)

  5. Basic Elements of a Simple Law Firm Web Site (Part Two of Two Parts)

  6. Choosing a Domain Name

  7. How do I get my Firm's site listed on Search Engines?

  8. Is Promoting My Web Site in Search Engines all I Need To Do?

  9. How Can I Use Non-Internet Methods to Promote My Web Site?

 


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